A Brand book isn’t just a manual about how to use the graphical elements that characterize a company. It must be able to capture the soul of a brand through logos colors too, and doing that it isn’t as easy as you may think, especially after the redesign of its corporate image. However, the secret lays in making visible how the customer want the brand to be. That’s why, other than explaining the correct use of logos and the packaging development, this Brand Book wants to spread the sensations that the secular history of Dal Negro offers. Not just because a Brand Book should be able to explain how to recreate this through rules and guidelines that must be followed and respected, but because it teaches how to create in each communication element all those feelings that customers expect them to be found when seeing products on the shelves. That’s why, when we have to deal with such kind of projects, we work with passion and determination in order to capture all those features that are peculiar to a brand.
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