The campaign collaterals aim to maximize the impact of the photography by ensuring graphical elements are not over dominating. A systematic grid establishes a standard typographic arrangement, while leaving flexibility for certain elements to shift and change. The variation in composition and photo imagery across collaterals allows them to work together with a sense of unity, while still retaining their own unique qualities and differences.
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The campaign collaterals aim to maximize the impact of the photography by ensuring graphical elements are not over dominating. A systematic grid establishes a standard typographic arrangement, while leaving flexibility for certain elements to shift and change. The variation in composition and photo imagery across collaterals allows them to work together with a sense of unity, while still retaining their own unique qualities and differences.
